Retail Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Retail Marketing - Essay Example any(prenominal) organization works within the political, economic, social, technological, legal and environmental frameworks. ASDA operates in mature markets like US or UK. UK political environment is considerably stable and market is mature. In the mature market it becomes very pivotal for the marketers for serving consumers in the best possible way so that consumer does not switch to competitors. Competition is spirited for the organization. As the figure below is drawn based on the data of MINTEL Tesco is leading market with 29.99 bn sales. It is followed by Sainsbury and ASDA. ASDA according to the data is third in the row of viands retail market. This poses a challenge in front of it to reach at top level. Consumer has ability to pay and they are willing to pay. This is another grievous aspect of UK economy and market.Food, drink and tobacco remain the core supermarket products, even though larger stores imbibe expanded far beyond such basi cs. Spending on food, drink and tobacco in 2005 was 95.1 jillion (incl. VAT around 92.7 billion excl. VAT). Other important areas for the supermarkets are health & beauty (12.2 billion excl. VAT) and alter products (3.1 billion, excl. VAT). (Mintel)Social-cultural reckons are important as it describes the products and services which will be demanded. Technologically environment for UK market is ane of the best markets in the world. All the new and latest technologies are available for food storage facilities, supply and others. Food retailing requires meeting the legal perspectives and government guidelines of selling eatables and food items such as Food Standards Agency (FSA), UKs Food Safety (Temperature Control) Regulations 1995 and others. Environmental factors have become one of the major concerns of UK society. Due to this factor it is a pressure on organisations as well to keep their operations not only be take care of environmental